When it comes to marketing your online business, your come-back on investment (ROI) is
final to your success.
Take digital advertising. After pouring hard-earned marketing dollars into Google or
Facebook ads, You must earnestly optimize your campaigns – testing, tweaking and
hoping that all of your clicks eventually turn into sales.
Once you factor in gross profit margin, shipping costs, and other expenses,
it’s difficult to maintain a strong enough come-backon investment to scale your
What if instead of focusing your digital ad spend on “awareness-metrics” like
impressions and clicks, you could spend your money only on real business
results – leads, conversions, and sales?
This is where CPA marketing comes in.
CPA marketing just might be the most scalable and ROI-positive way to monetize
Unlike other marketing tactics where you pay to advertise your brand with no
guarantee of sales, CPA marketing allows you to only pay after the sale occurs
at a rate you determine.
For example, if you’re selling a $100 pair of sneakers and you pay your CPA
a 10% commission after the sale, you only pay $10 in marketing spend and enjoy a
return on ad
spend (ROAS) of 10:1.
That’s a substantial come-back.
Additionally, these affiliate customers are known to spend 58% more annually than the
aggregate of all other advertising channels.
This beginner’s guide is going to walk you through how CPA marketing works and will
What is CPA marketing?
How does CPA work?
CPA marketing payment model.
Benefits of CPA.
Top CPA affiliate networks.
BONUS Tips to better your CPA strategy.
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