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必胜客改进招牌菜配方

Chris Morris 2019年06月04日

这家连锁店改进了酱料和比萨饼面上的奶酪,还使用了一种新的铁盘。

必胜客(Pizza Hut)正在着手对其招牌菜之一进行调整。他们宣布了修改原味铁盘比萨(Original Pan Pizza)配方的计划,且立刻生效。

这家连锁店改进了酱料和比萨饼面上的奶酪,还使用了一种新的铁盘,从而让饼皮更加酥脆。(公司至少暂时性地降低了价格,从而为新比萨营造声势。)

必胜客的首席品牌官玛丽安·拉德利在声明中表示:“那些让必胜客享誉全球的产品,在必胜客有着悠久的历史。原味铁盘比萨的诞生显然是历史清单上最为耀眼的一项。将这款必胜客最具标志性的餐品回炉再造,是我们面向消费者的又一次心迹袒露:我们公司永远将比萨放在首位,绝不会在风味上自我满足。”

推出这款新式铁盘比萨是必胜客在竞争加剧之下的举措。由于达美乐(Dominos)采用了移动应用等新技术,公司去年销售额激增,股价也上涨31%。与此同时,棒约翰(Papa John’s)似乎已经渡过了最为困难的时期,开始有好转的迹象。

尽管必胜客在2018年第四季度增长乏力。但最近与美国全国橄榄球联盟(NFL)的合作和啤酒配送等新服务的加入可能有助于业绩的反弹。如果比萨爱好者愿意为新配方买单,局势扭转的速度还会更快一些。

必胜客的烹饪创新和战略高级主管彭尼·沙欣表示:“我们知道风味是消费者最为看重的。我们在改良这款深受喜爱的比萨上投入了大量的精力与爱意。”(财富中文网)

译者:严匡正

Pizza Hut is altering one of its signature dishes, announcing plans to change the recipe for its Original Pan Pizza, effective immediately.

The chain has revamped its sauce and the cheese topping on the pie, as well as using a new type of pan that results in a crisper crust. (It’s also lowering the cost, at least temporarily, to build momentum for the pizza.)

“Pizza Hut has a rich history of things we’re known for, and creator of the Original Pan Pizza is certainly at the top of the list,” said Marianne Radley, chief brand officer at Pizza Hut in a statement. “Re-inventing our most iconic Pizza Hut menu item is just another way we’re showing our customers that as a company we’re about the pizza first and will never become complacent when it comes to taste.”

The new pan pizza comes as Pizza Hut faces increased competition from its rivals. Dominos shares increased 31% last year, as sales soared, in part because of the company’s use of technology, such as its moble app. Papa John’s, meanwhile, seems to have the worst of its problems behind it and is showing signs of a turnaround.

Pizza Hut, though, had a flat fourth-quarter of 2018. A recent partnership with the NFL and adding services such as beer delivery could help spur a rebound. And should pizza lovers take to the new recipe, it could help turn things around even quicker.

“We know that taste is king for our customers,” said Penny Shaheen, senior director of culinary innovation and strategy at Pizza Hut. “We’ve put a lot of energy and love into refining this beloved pizza.”

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